Social & discovery
How Small Clinics Compete With Big Clinic Chains Online
Big chains win online on convenience, not better care. Match them at the five moments patients compare you: search, trust, booking, contact and return visits.
12 min read
6 practical guides · 1 pillar guide
Turn social attention into booked appointments
Discovery is not the same as a booking. These guides cover the handoff from Instagram, DMs, Google Business Profile and local search into a real appointment — including reply speed, the page followers land on, and when a website earns its keep. Start with the Instagram DM speed pillar.
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Social vs website
2 guides
Social & discovery
Do I Need a Website If I Get Bookings From Instagram?
Your DMs fill the diary, so do you need a website? The honest answer, including when Instagram alone is enough — and what your bookings already rent today.
11 min read
Social & discovery
Online Booking vs DM Bookings for Aesthetic Clinics
Online booking vs DM bookings for aesthetic clinics: reply speed, deposits, reminders, intake, after-hours and your time per booking, compared fairly.
11 min read
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